We see heaps of locksmiths promoting their services on line in Ashbourne and Matlock, some are small companies are some large companies and we frequently see the expression ‘non destructive entry’ used in website text and on advertising material, but what is the meaning of this term and what is the a motivation in its use in locksmith website text, pay per click ads and other marketing material?
Initially, let’s have an summary of the Ashbourne locksmith business as a whole. Even though there are a number of locksmith training centres in the UK, City and Guilds locksmith training courses and other private training course and accreditations the locksmith industry overall is totally unregulated, meaning that you are breaking no laws marketing as a locksmith even through you have no training or knowledge.
There are many Matlock locksmiths advertising online particularly who have done little more than watch a series of youtube ‘how to’ videos then purchased some locksmith tools and as this started happening more and more the authentic professional trained locksmith needed something to distinguish themselves from these amateurs.
First course of action was to demonstrate the fact that they had been professional trained by mentioning the training centre who trained them and of course displaying voluntary accreditation logos on their websites.
As the reports of ‘bad locksmiths’ started to get posted in online forums and on social media a pattern emerged, that pattern and the main reason for a bad review was that the locksmith had turned up with a hammer a chisel and a drill and had caused a huge amount of damage when attempting to gain entry to someone’s home or business after they had been locked out.
A qualified locksmith has been fully trained to gain non destructive entry when possible and will always try to pick a lock before getting out the tools, even then they will be specialised tools designed to damage the lock or barrel only and nothing else. Skills like these cannot be learned by watching youtube videos which is why having ‘Non Destructive Entry’ on a website or advertment means that you are in fact a professionally trained locksmith.
What about Locksmith Call Centres?
There is a misunderstanding as to what locksmith call centres truly are, lots of people mistakenly think that they are large locksmith companies with nationwide coverage which simply isn’t true. When you call a national call centre you are simple calling a call centre where the operator will log your job and pass it onto the nearest locksmith on their books.
This is where the problem lies, as the only criteria to be on a locksmith call centre s books is to pay your monthly fee and a percentage of what you earn from the job they send you so you find many of the amateur ‘have a go’ locksmiths we mentioned earlier on call centre books.
MAB Locksmiths offer a 24 hour emergency callout locksmith services throughout the region and cover Nottingham, Derby, Chesterfield, Mansfield, Alfreton, Belper, Ripley, Ashbourne, Matlock and throughout Amber Valley.