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Advertising

Neglecting the Basics of Business Advertising Can Be Disastrous

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It’s true that the way businesses market and advertise their products and services is constantly changing as new and sometimes better marketing tools and platforms get created and a new generation of students leave schools and colleges, enter adulthood and become your new customers. 20 years ago, probably less, no one had even heard of those everyday marketing terms such ...

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Even the Advertising Playing Field With Vehicle Advertising, Wraps and Branding

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Advertising a business or product can be traced right back to ancient civilizations and in fact became a major force in capitalist economies in the mid-19th century, based primarily on newspapers and magazines although posters became very big towards the end of the 18th century especially in large industrialised cities such as London and Manchester. Fast forward a couple of ...

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