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It’s Official No More Yellow Pages After 2019 But Should Yell.com Call It a Day Too?

Whether you’re a homeowner or renting a property for a private or council landlord there will be many occasions where you’ll need to call on the services of a local tradesman. be it a local Joiner, Plumber,   Heating Engineer,  a Satellite and TV Installer or CCTV Installer

Yellcom

Prior to the internet revolution of the mid nineties, early 2000’s when people wanted to call on the services of a local tradesman they had a couple of options, they picked up their local newspaper and looked at the classifieds section or they reached for directories such as the Yellow Pages, thomson Local or the Phone Book.

The Yellow Paged or Yell as they now like to be referred to as has announced that it’s officially the last edition of the Yellow Pages next year in  2019 – they had a good run – 51 years – but to be honest people and businesses stopped using the Yellow Pages or other similar publications many, many  years ago. Yellow Pages launched Yell – their online version of the once popular directory – back in 2000 when the internet was still quite young and local business didn’t have their own online presence so at first yell.com worked, people entered their area and searched the yell.com website for the tradesmen or service they required and found what they wanted

However as the internet grew and website design became more affordable and easily assessable for even the smallest of businesses with tiniest of marketing budgets, people wanting a local tradesman to do open a locked door or to install a new TV aerial or satellite dish simply searched on Google instead and went direct to the businesses owners website, yell.com usually appeared in the rankings but why search Google for a Locksmith in Stoke on Trent for example, then click on the link for yell.com and search again hoping that the results that come up are local Stoke on Trent locksmiths and not sponsored listings from 100 miles away? I mean Google was already  showing you local Stoke on Trent locksmiths , that’s how Google works.

Yell’s online business directory dominance only latest 4-5 years at most and by 2005 companies where ditching yell.com in favour of setting up their own websites, yell.com was losing money and even their silver tongued salesmen with their false traffic and enquiry statistics couldn’t convince companies to stick with them.

So yell.com had a revamp and introduced a web design service so when people told their salesmen that no one clicked on yell.com anymore the salesmen could agree – sort of – and sell them a website. But is a yell website any good? The short answer is no, they are simply template based websites put together by their staff who are not web designers, web designers work for web design companies, salesmen work in sales.

The first Yell.com websites where very poor to say the least, they didn’t work on mobiles and hardly ever ranked on Google unless it was a non competitive niche and the thing about a yell.com website is that you pay forever, every month, not like when you instruct  a professional web designer or web design agency to build you a website, where you get a quote that once paid the site is yours, this made these basic websites very expensive for what they where, which was cheap, template designs that didn’t rank. £40 a month may sound cheap but after 2 years your cheap, basic, poorly designed website is looking very expensive.

How did Yell get away with this poor web design service?

Basically their sales department was trained to use clever wording and misleading information without actually lying. The Yell salesmen would initially tell clients that their site would rank page one and if they paid for a premium or sponsored listing their website would rank number one, however, they meant number one and page one in a yell.com internal website search not a Google search, which left many clients angry – as they should be.. Even the figures presented during the preliminary pitch such as number of enquires, number of click-throughs etc where figures from their own website that could easily be manipulated and not from a Google search.

100’s of businesses, maybe 1000’s – as they don’t rank there is no way to really tell how many victims there where – ended up with one of these pointless, poorly designed, template websites and the yell.com salesmen sold so many sponsored listings that even when someone, maybe someone older, decided to use the yell.com website and do a search for local services or a tradesmen they got results from over the country rather than locally with basic local listings getting pushed onto page two.

Yell have finally decided that enough is enough for their once great directory, and I for one welcomed this news, but if they really want to help local businesses they should stop selling these pointless listings and stop selling the poor template based websites.

As a directory of local businesses yell simple doesn’t work, it’s 2018 and people using Google want to find a tradesman, service or business in as few clicks a possible, nobody is searching Google, clicking on the yell.com result, searching again internally and then clicking through to page two to get to the actual local results, that would be crazy.

Could yell.com change its entire business model?

Modern directories such as localtrusted.co.uk only promotes one business per area so clicking on a localtrusted.co.uk result in Google for a Locksmith in Stafford for example goes straight to the Stafford Locksmith page that’s managed by a single company, no list of other locksmiths, no sponsored results, from 100’s of mile away and no paid ads

Unfortunately, yell.com couldn’t do this, they are too big, they need to sell the same page to multiple businesses to pay staff wages, salesmen etc so a modern directory structure simple wouldn’t work for them.

In my opinion it’s time for yell.com to go the same way as the Yellows Pages and call time.

 

 

10 comments

  1. Charles Fraiser Denib

    The Yellow pages may have been around for 50 years but for the last 10 years they have simply been scamming people…. no body used it yet they still – somehow – convinced companies to pay to advertise in it.. As for Yell.com don’t get me started… lying salesmen, crappy websites, money down the toilet

  2. As for yell.com one of their favourite sale technique after the bullshit “there have been 20,000 search this month for…..” was to tell you that your listing will be number 1 in the search results… People automatically think this means in Google.. I mean what other search results are there? Well in reality their salesmen mean No.1 in an internal Yell.com search… which means nothing..

  3. Yell are just Scammers operating under false pretences… AVOID,AVOID,AVOID,AVOID

  4. Their directory used to be the go to publication during the 80’s even the 90’s but rather than calling it a day when the internet changed everything they decided to employ dodgy sales tactics instead, using skewed data and bullshit to convince small businesses that they would get lots of work from ads in their directory…. Their internet services yell.com isn’t much better, same skewed data and bullshit from clueless salesmen knowingly used vague explanation as to what your get and achieve from the service.. YES I was a victim many years ago when i didn’t know any better

  5. Its amazing how many people and businesses are still getting taken in by Yell and their salesmen..TBH IMHO the sales guys at Yell are worse than India Scammers and probably scam a lot more people.

  6. Glad to see them go…. utter con men… Yell.com is the same, salesmen full of lies…. lying to small businesses on a daily basis

  7. The way yell have done business over the years borders on illegal if you ask me, this is just one post of 100’s that you can find online in you search yell scam, yell ripped, don’t use yell, yell took my money etc, illustrating their sales tactics, i’m sure back in the 1970’s and 1980’s they helped lots of small businesses get found and get business now they help ruin 100’s of small businesses each and every year by taking money off them that they can not afford… And if you stop paying during the minimum term contract they tricked you into they take you to court where a senile judge sides with the big company he’s heard of who couldn’t possibly be on the wrong side of the law…. please, please, please, if yell rings you up offering you extra business that sounds too good to be true it is, put the phone down…..

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